By Melody Vallieu
TROY — The Miami County Visitors Bureau recently received top honors at the 18th annual Awards of Excellence by the Association of Conventions & Visitors Bureaus (OACVB) held in Gahanna.
MIDDY Awards are presented for destination marketing and tourism development.
The Miami County Visitors Bureau submitted seven entries and received honors in five categories: Marketing Campaign, Social Media, TV Commercial, Brochure/Flier/Rack Card and Promo Video-Leisure.
According to Leiann Halverston, group sales manager, the visitors bureau won first place in the Brochure category for their design of the Lincoln Funeral Train rack card to promote the arrival of the train and various activities happening during that weekend relating to the train.
They also garnered first place in the marketing campaign category for “The Summer of Lincoln,” encompassing all programs and promotions surrounding the Lincoln sculpture and the train, Halverston said.
In the TV Commercial category for the Miami County Visitors Bureau, they took first place for a 30-second “Goodbye Big City” commercial showcasing why Miami County is home.grown.great.
A second place award was received in the Leisure Promotional Video category for a 4-minute “Goodbye Big City” video showcasing Miami County and many of its assets — which can currently be viewed on the visitors bureau web home page at www.homegrowngreat.com.
Finally, they won first place in the Social Media Campaign category for the Summer Photo Challenge. This was a summer long Instagram program created to encourage Miami County residents and visitors to explore the county, take selfies and post them to social media, according to Halverston.
Recipients of MIDDY Awards are recognized for excellence in objective, results, creativity and originality. One hundred and twenty seven entries were received in print, advertising, promotion, social media, TV/Video, website and marketing campaign categories. All entries are judged by a team of experts in related fields from outside the OACVB membership.
“The MIDDY awards are a testimony to our marketing efforts on behalf of Miami County,” said Diana Thompson, executive director. “We continually try to bring relevance and focus to our marketing and advertising projects and are truly proud of this recognition.”
Last October, the visitors bureau won four Ruby Awards at the annual Ohio Travel Association conference for our Group Travel Planner, Print Advertising, a direct mail piece and the organization’s website, according to Halverston. Ruby Awards entries have again been submitted, and those results will be revealed at this year’s conference being held in Columbus in November, she said.
Convention and visitors bureaus are best described as destination marketing organizations and are responsible for travel and tourism awareness to visitors. According to Thompson, being recognized for a job well-done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement for Miami County.
“Our awards are a reflection of a dedicated staff who enjoy the creativity and the competitiveness of our marketing projects,” Thompson said.
Reach Melody Vallieu at [email protected] or call (937) 552-2131