By Melody Vallieu
TROY — Help is on the way for businesses in the county looking to get a hand with their social media and marketing skills.
Presented by the Miami County Visitors and Convention Bureau and Tipp City, Troy and Piqua chambers of commerce, a social media and marketing workshop will be offered from 7:30 a.m. to 1:30 p.m. June 23 at The Crystal Room, 845 W. Market St., Troy.
The event is the brainchild of a committee made up of Diana Thompson, executive director of the Miami County Visitors and Convention Bureau; Kathi Roetter, executive director of the Troy Area Chamber of Commerce; Liz Sonnastine, executive director of the Tipp City Chamber of Commerce; and R. Scott Miller, president of the Piqua Area Chamber of Commerce.
Thompson said the idea behind the workshop came from hearing from stakeholders in the last months to a year that there was a need for more knowledge in the business world on the use of social media to promote their businesses. While Thompson said the Visitors Bureau offered a program like this two years ago, the committee decided to broaden the topics available for this year’s event.
“We want to break the barrier to let people know that it is not that difficult to do some basic things to help your business,” Thompson said.
The day’s event will begin with a program by Betsy Decillis of Columbus, a professional social media and content marketing consultant. Thompson said Decillis will speak about the basics of social media and also will moderate the panel discussion to follow.
The panel will begin with “Best Practices in Social Media & Blogging,” and will include Kristy Reis, owner of SWEET by Kristy in downtown Tipp City, and Courtney Denning, a blogger, and the new social media manager for Winans.
“Kristin will talk about the success of her shop due to her marketing abilities,” Thompson said. “Courtney has a very unique perspective on what blogging is, how and why you do it.”
Mike McDermott, owner of BashFoo in Tipp City, will follow with “The Role of Social Media in the Service Sector & Manufacturing Sector.”
“He will discuss the role of social media with regular businesses and manufacturers,” Thompson said. “He also has some insight about social media engagement.”
The panel discussion will conclude with “Digital Marketing & Websites,” with Darrin Michael, co-owner of Michael Web Solutions and an instructor at Edison State Community College.
“He will inform us of what’s important when you are building a website as your main tool to keep customers engaged,” Thompson said.
Thompson herself will play a key role in the day with her presentation, “Survival Skills for a Small Business.” She said her two main topics are “Are You Open After 6 p.m.” and if you are a business that spends money on advertising, she can help them determine what the ads should like.
“To get noticed, to get play off of it and to drive business to your website,” Thompson said.
Following lunch, will be the keynote speakers, Gary Huff, city manager in Piqua, and Justin Sommer, assistant city manager and economic development director for the city of Piqua and Grow Piqua Now.
“They will be talking about their community vision, and additionally about the importance of controlling your own message,” Thompson said.
Thompson stressed that there will be no sales discussion going on during this event.
“This is educational and informational only, there will be no sales pitches,” she said. “It is truly to help and to educate about your social media needs.”
The price for attendance is $20 for chamber and Main Street members and $30 for nonmembers, and includes a continental breakfast and lunch. Register online by Tuesday, June 21, at TroyOhioChamber.com, TippCityChamber.org or PiquaAreaChamber.com.
Reach Melody Vallieu at (937) 552-2131 or [email protected]