By Stephen Nash
I know you’ve heard candidates from both parties talk about trade issues, and jobs, and protecting America’s interests. Here’s a positive vote you can cast to help with that whole agenda.
Buy American-made gifts for the holidays. Make Black Friday — and any other gift-buying day — a Red, White and Blue Friday instead.
As the Made in U.S.A. Foundation explains, “It’s no wonder that our country is suffering economically and jobs are scarce …We have become so accustomed to complaining about job loss that we forgot to focus on the simplest of solutions. Support U.S. jobs and the U.S. economy by buying American.” It’s catching on: Ohio’s American Mug and Stein Company in East Liverpool is now making the coffee cups for Starbucks.
I’m part of a family business that sells 100 percent American-made gifts and products online. We have worthy suppliers and competitors who offer thousands of products that are perfect holiday gifts. Just like us (whitewoodmarket.com),”Made in America” is their primary focus.
Ohio’s All American Clothing Co. puts it well: “We send the message to employees and patrons that as USA Made entrepreneurs it is not all about money. It is about standards of living, education, global security, employee’s jobs, well being of families and the future of new generations.” At its Oklahoma factory, Round House makes about a thousand pairs of jeans and overalls every day and exports them around the world. They’ve been in business more than a century.
In the little town of Ada, 80 miles from Columbus, the Wilson company makes 4,000 footballs a day — 700,000 a year! Its factory opened in 1955, “to ensure that Wilson footballs would not only be American-made, but the highest-quality footballs ever produced.”
You are very likely to be on board already. A recent Consumer Reports survey found that nearly 8 in 10 Americans would rather buy an American-made product than an imported one, and are even willing to pay 10 percent more for it, to support U.S. workers and our economy and because they believe in the quality of the products.
Two-thirds of Americans say they check labels when shopping to see if they are buying American goods, a New York Times poll found this year. Half said they would be willing to pay from $5 to $20 more for similar clothing made in the United States.
The holiday season is the right time to make good on your inclinations. Connect your holiday shopping and your citizenship. Make it happen, and make it American!
Stephen Nash is a science journalist whose work is published in a variety of newspapers and magazines. He is also part-owner, with son Alex and wife Linda, of Whitewoodmarket.com.